São Paulo · Brazil

Designing digital products with clarity and character.

01 · Focus
AI experiences · Design systems · DesignOps
02 · Experience
15+ years
03 · Now
Itaú Unibanco

Selected work

2018—2021

About me

2007—Now
Fred Conti Player 01

Technical mindset.
Visual craft.

Design leader with 15+ years across fintech, banking, retail and e-commerce — currently designing AI-driven experiences at Itaú Unibanco, Latin America’s largest bank.

Former studio founder, comfortable owning strategy end to end: research and service blueprints through design systems, DesignOps and executive alignment.